DataMarketer

Marketing reporting tool for the decisions after the report

A marketing reporting tool should explain what changed, which numbers support the explanation and what needs attention. DataMarketer connects tracking health, attribution, revenue and spending in a recurring review. Send the weekly brief, use scheduled PDF reports on Growth or choose Scale for white-label reports and API export.

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Turn the weekly review into a clear brief

DataMarketer sends an automated weekly brief that explains what changed, why it matters and which budget moves deserve review. The brief connects performance with tracking health so a reporting change is not automatically treated as a business change. Your team receives a starting point for investigation and discussion rather than an unexamined instruction.

Review revenue and spending together, then inspect conversion efficiency and channel mix. A rising CPA can reflect more expensive traffic, fewer recorded conversions or a tracking problem. The explanation should identify the evidence behind the change and the unresolved question that affects the next decision. Keep the reporting period and comparison period explicit.

The first weekly brief follows the first week of connected data. Use email and Slack delivery to bring performance context and alerts into the team's existing review routine. Open marketing dashboards for the broader view, or ask the ai data analyst to investigate the table behind a movement before circulating a conclusion.

Schedule PDFs and choose the right reporting format

Growth includes scheduled PDF reports for recurring performance updates. Scale adds white-label reports and API export for teams that need client presentation and downstream reporting. The weekly brief supplies plain-language context, while reports and exports support the detail a board, client or internal analyst needs to inspect the same performance discussion.

Decide who reads the report and what they need to do next. A board update needs a concise business interpretation. A client account review needs the affected channels, tracking issues and proposed actions. A downstream analysis needs consistent definitions and source context so exported figures remain interpretable outside the original view.

Use email and Slack as part of the delivery routine, with a clear owner for follow-up. Match the report's period to the decision cycle and explain incomplete periods before comparing totals. For client presentation and workspace coverage, review marketing agency reporting tools. API export belongs to Scale, while scheduled PDF reporting starts on Growth.

Give the board a revenue and risk narrative

A useful board report connects marketing spending to recorded revenue or pipeline, explains the attribution basis and identifies measurement risks that affect confidence. DataMarketer brings those inputs together so your team can present a concise interpretation. Keep observed results, attributed credit and forecasts separate when describing the decision the board needs to make.

Lead with the business outcome, the period and the spending behind it. For ecommerce, distinguish store revenue from platform claims. For B2B, clarify whether the outcome is pipeline or recorded deal revenue. Include the cost scope behind ROI or ROAS so a change in the denominator does not become an unexplained improvement.

  • State revenue or pipeline movement and the comparison period.
  • Show marketing spend and channel contribution with the attribution method.
  • Identify tracking risks, unresolved data differences and their owners.
  • Present proposed budget decisions with assumptions and the evidence still needed.

Use roi tracking for the cost and outcome relationship. Where a forward view matters, predictive marketing analytics adds forecasts that should remain clearly labeled as estimates.

Make the client report explain the next action

A client report should connect account performance with the work required next, including tracking fixes, channel investigations and budget questions. DataMarketer combines per-client measurement health with reporting context on Scale. White-label PDFs support the agency presentation, while the evidence behind the figures remains essential to a clear and accountable client conversation.

Begin with the client's agreed outcome and the reporting period. Show relevant campaign and channel changes, then explain whether the movement reflects traffic, conversion behavior, revenue or measurement. Include the fix steps behind a tracking signal and identify who owns the action. Avoid presenting a platform's attributed revenue as additional store revenue.

  • Summarize spend, outcomes and the channel changes that need discussion.
  • Include tracking health and signals that affect the report's interpretation.
  • Explain attribution differences rather than adding overlapping conversion claims.
  • Record the proposed action, responsible person and question to resolve.

For the cross-channel definitions behind a client report, use digital marketing analytics. Start a new account review with a ga4 audit before building conclusions around the existing tracking setup.

Choose reporting coverage and access for your team

Starter includes the weekly brief, 1 seat and daily monitoring. Growth adds scheduled PDF reports with 5 seats and hourly monitoring. Scale includes white-label reports, API export and 20 seats with roles and permissions, plus checks every 15 minutes for teams reviewing performance and measurement health across clients or brands.

Yearly billing is the default view and saves 50 percent. Starter costs 24 USD per month billed 288 USD yearly, or 49 USD monthly. Growth costs 74 USD per month billed 888 USD yearly, or 149 USD monthly. Scale costs 249 USD per month billed 2 988 USD yearly, or 499 USD monthly. Compare the marketing analytics platform limits before choosing your reporting workflow.

Starter

For a solo marketer.

24 USD per month, billed yearly at 288 USD

or 49 USD billed monthly

Growth

For a growing team or brand.

74 USD per month, billed yearly at 888 USD

or 149 USD billed monthly

Scale

For agencies and multi-brand teams.

249 USD per month, billed yearly at 2 988 USD

or 499 USD billed monthly

See pricing

Questions about the marketing reporting tool

What does the automated weekly brief contain?

The weekly brief explains what changed, why it matters and which budget moves need review. It connects marketing performance with tracking context so your team can investigate the evidence before acting. The first brief follows the first week of connected data, and ongoing review should keep metric definitions and reporting periods consistent.

Which plan includes scheduled PDF reports?

Growth includes scheduled PDF reports alongside the weekly brief, hourly monitoring and 5 seats. Choose it when a growing team needs recurring performance documents and shared access. Review the full plan limits against your sites and connected advertising accounts before deciding whether Growth covers the reporting workflow your team uses.

Can an agency send white-label reports?

Yes. Scale includes white-label reports alongside 25 client workspaces and 20 seats with roles and permissions. It also includes API export for downstream reporting. Keep the client's revenue definition, attribution method and reporting period explicit in the report so the presentation remains understandable when it leaves the workspace.

Can the team receive updates through email and Slack?

Yes. DataMarketer uses email and Slack to deliver updates and alerts within the team's review routine. Choose the report format appropriate to your plan and audience. Keep an owner for investigating the evidence and following up, because receiving a report does not resolve the tracking issue or budget question it identifies.

Does reporting include campaign management?

No. DataMarketer uses read-only connections and never changes campaigns. Reports, briefs and alerts explain the evidence and identify decisions for your team to review. Your team remains responsible for campaign changes, tracking fixes and the business assumptions used when presenting a recommendation to a client or the board.

Give your next report a clear decision

Create your account, connect the sources behind your performance review and choose the reporting coverage your team needs so the next board update or client conversation connects revenue, spending, tracking health and the evidence behind each proposed action in a consistent and readable report.

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