DataMarketer

Marketing analytics tools for monitoring and revenue decisions

DataMarketer brings tracking checks, attribution and revenue reporting into one analyst workflow. Inspect a signal, understand the affected channel and decide what to do next. Read-only connections keep campaign changes with your team, while connected spend and business outcomes give recommendations a shared basis.

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Tracking health and signals you can investigate

DataMarketer checks measurement before asking you to trust a performance chart. The tracking health monitor identifies issues across key pages, and the signal feed explains their priority, affected channel and fix steps. Together they help your team distinguish a measurement failure from a change in customer behavior or campaign efficiency.

Tracking health monitor

Check GA4, Google Tag Manager, Google Ads, Meta Pixel and Conversions API, LinkedIn Insight, TikTok, Microsoft UET and consent mode. Monitoring runs daily on Starter, hourly on Growth and every 15 minutes on Scale. The ga4 audit provides a one-time starting point.

  • Review missing tags, duplicate IDs and inconsistent coverage across pages.
  • Check consent defaults alongside the signals they affect.
Tracking health findings grouped by page and channel.

Signal feed

Every problem appears as a signal with a P1 to P4 priority, money at risk, an affected channel and step-by-step fix guidance. Treat financial exposure as an estimate that helps order investigation, not a confirmed loss or a promise of recovered revenue.

  • Read the evidence before assigning a repair.
  • Keep the affected channel and next action together.
Prioritized signals with evidence and fix steps.

Revenue analysis from journeys to channel economics

DataMarketer connects recorded marketing interactions with business outcomes so you can compare contribution and cost. Attribution explains how revenue credit is assigned, while ROI and ROAS put that credit beside spend. Platform-reported and blended views remain visible together, making disagreements part of the analysis rather than a reason to combine incompatible totals.

Multi-touch attribution

Compare first click, last click, linear, time decay, position based and data-driven models. Starter includes the first three; Growth and Scale include all six. Explore multi touch attribution to understand why the same journey produces different channel credit under different assumptions.

  • Compare acquisition, closing and shared-credit perspectives.
  • Interpret model differences alongside measurement coverage.
Channel revenue credit compared across attribution models.

ROI and ROAS

Review returns per channel, campaign, landing page and cohort. Keep costs, revenue source and reporting period aligned before interpreting a difference. The roi tracking page explains the formulas and why an advertising return is not a complete profit calculation.

  • Compare attributed revenue with the cost included in your calculation.
  • Inspect blended results beside platform claims.
Returns by channel with spend and attributed revenue.

Marketing mix modeling on Scale

Marketing mix modeling uses aggregate patterns to examine channel contribution, saturation and budget scenarios. It complements journey attribution when a planning question extends beyond observed clicks. Review the assumptions behind scenarios through marketing mix modeling software, especially when channels tend to rise and fall together.

  • Examine channel saturation curves.
  • Compare budget scenarios before deciding on a change.
Channel saturation curves and budget scenarios on Scale.

From a performance change to a practical question

DataMarketer combines alerts, a weekly brief and an AI analyst so your team can move from noticing a change to inspecting its explanation. Alerts bring unusual movements to attention, the brief organizes the weekly review, and chat provides the supporting numbers for a focused question about the connected data.

Spend anomaly alerts

Receive email and Slack alerts for CPA spikes, budget pacing and sudden conversion drops. Check the affected period against tracking health before treating an alert as evidence of campaign failure. A missing conversion event can change a ratio while underlying sales continue.

  • Review acquisition cost changes and pacing issues.
  • Investigate conversion drops alongside tracking signals.
Spend anomaly alert showing the affected channel and metric.

Weekly brief

The brief summarizes what changed, why it matters and three budget moves to consider. It turns the reporting cycle into a manageable decision list. Use marketing dashboards to inspect the channel and campaign detail behind a point raised in the summary.

  • Read a plain-language account of the week's changes.
  • Review proposed budget moves with their context.
Weekly brief with performance changes and budget recommendations.

AI analyst chat

Ask why Meta CPA rose last week and inspect the table behind the answer. The ai data analyst explains connected data in plain English. Use the explanation to guide investigation while keeping the limits of attribution and incomplete tracking visible.

  • Ask questions about a channel, campaign or period.
  • Inspect the numerical support for the answer.
Analyst answer displayed with its supporting table.

Shared context across clients and connected accounts

DataMarketer connects supported advertising, analytics, commerce and CRM sources so teams can review spend against outcomes. Scale adds the agency workspace for managing client measurement and reporting. The value of a combined view depends on clear client boundaries, consistent definitions and the completeness of the sources you choose to connect.

Agency workspace

Review per-client tracking health and send white-label PDF reports on Scale. Keep client findings distinct while giving account teams a repeatable reporting routine. The marketing agency reporting tools page explains how monitoring and client communication fit together across a broader portfolio.

  • Monitor per-client health scores.
  • Use white-label reports and roles for team workflows.
Client workspace list with tracking health and reporting status.

Connectors

The 11 connectors are Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, GA4, Shopify, Stripe, HubSpot, Salesforce and CSV upload. Stripe connects revenue data here. Select sources according to the outcome you need to measure, such as store sales or CRM deals.

  • Bring advertising spend beside business outcomes.
  • Use supported account connections with read-only access.
Connector selection for advertising, analytics, revenue and CRM sources.

Choose capacity and reporting depth for your team

Starter suits a solo marketer reviewing a single site, Growth adds more frequent monitoring and the complete attribution model set, and Scale supports agencies and broader planning. Yearly billing is the default view and saves 50 percent. Compare limits before choosing a plan, especially client workspaces, reporting needs and monitoring cadence.

Enterprise includes SSO (SAML), custom data retention, invoicing and security review documents on yearly Scale. Create your account, then email [email protected] for invoicing. Review the marketing analytics platform comparison for subscription options.

Feature
Monthly price
Starter
49 USD
Growth
149 USD
Scale
499 USD
Feature
Monthly price billed yearly
Starter
24 USD
Growth
74 USD
Scale
249 USD
Feature
Yearly total
Starter
288 USD
Growth
888 USD
Scale
2 988 USD
Feature
Sites or client workspaces
Starter
1
Growth
3
Scale
25
Feature
Connected ad accounts
Starter
3
Growth
10
Scale
Unlimited
Feature
Tracking monitor
Starter
Daily
Growth
Hourly
Scale
Every 15 minutes
Feature
Attribution models
Starter
First click, last click, linear
Growth
All six including data-driven
Scale
All six including data-driven
Feature
Marketing mix modeling
Starter
Not included
Growth
Not included
Scale
Included
Feature
AI analyst questions per month
Starter
50
Growth
300
Scale
1 500
Feature
Reports
Starter
Weekly brief
Growth
Weekly brief, scheduled PDF reports
Scale
White-label reports, API export
Feature
Seats
Starter
1
Growth
5
Scale
20 with roles and permissions
Feature
Data history
Starter
6 months
Growth
24 months
Scale
36 months

Questions about the marketing analytics tools

Does every plan include all attribution models?

Starter includes first click, last click and linear attribution. Growth includes all six models, adding time decay, position based and data-driven attribution. Scale includes the same model set and marketing mix modeling. Choose the plan according to the decisions you need to support and the sources you can connect.

Can DataMarketer edit my advertising accounts?

DataMarketer uses read-only connections and never changes campaigns. The signal feed and analyst explain what deserves attention, while your team controls repairs and budget decisions. You inspect the evidence and apply any chosen change in the advertising account, website or tag management system where it belongs.

Which plan supports client reporting?

Scale supports agency workspaces, per-client health scores and white-label PDF reports, with 25 client workspaces and 20 seats. Growth includes scheduled PDF reports for a growing team. Match the report format and account limits to your workflow rather than assuming every reporting feature belongs to every plan.

Is ongoing monitoring the same as the public audit?

The public audit is a free one-time check of publicly detectable tracking on an authorized website. Connected monitoring repeats checks at the frequency included in your subscription. It supports an ongoing review alongside attribution and reporting, while the public audit gives you a focused starting point for measurement repairs.

Inspect your measurement before comparing returns

Run a free one-time audit of a website you own or are authorized to test, review the tracking evidence and prioritized fixes, and use those findings to decide how connected monitoring, attribution and reporting can support the next budget discussion with your team.

No card required. Read-only, your data stays yours.