Marketing data analysis questions answered

DataMarketer is an AI marketing analyst that checks tracking health, compares attribution and explains changes in advertising performance. Its signal feed ranks issues P1 to P4 with the affected channel, money at risk and fix steps. Explore the marketing analytics tools to see how monitoring, reporting and analysis work together.

GA4 records events and reports activity within its measurement setup. DataMarketer checks whether that setup works, compares advertising claims against revenue and highlights actions to investigate. It connects measurement health with cross-channel analysis. The digital marketing analytics overview explains how those views help you assess differences between platform reports.

The free one-time audit runs in about 30 seconds and shows tracking findings from the public pages it can inspect. Connected analysis depends on access to relevant source data. Your first weekly brief follows the first week of connected data. Start with a ga4 audit to inspect measurement before subscribing.

You can run a free one-time audit of a website you own or are authorized to test. Read the first 3 signals immediately, then create your account and verify your email to unlock the full audit. No card is required. Ongoing monitoring and connected analysis use the subscriptions on the marketing analytics platform page.

No. DataMarketer uses read-only OAuth connections and never changes campaigns, bids, budgets or tracking settings in your connected platforms. It shows the evidence and recommended fix steps, while your team makes changes. Review marketing data security for access controls, encryption, retention and the process for requesting a data processing agreement.

DataMarketer supports 11 connectors across advertising, analytics, commerce and CRM data, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, GA4, Shopify, Stripe, HubSpot, Salesforce and CSV upload. Connect sources relevant to your analysis. The data driven marketing workflow explains how connected data supports attribution and decisions.

Yes. DataMarketer audits visible consent setup and consent mode defaults, then uses consented signals for attribution analysis. A banner or consent setting can reduce the data available, so findings depend on what your setup exposes. The audit identifies measurement issues to investigate without bypassing a visitor's choice or changing your settings.

No. DataMarketer does not sell personal information or share it for cross-context behavioral advertising. Service providers process data only for service delivery under appropriate obligations. You retain ownership of customer data. Read marketing data security for handling practices, or email [email protected] about access, deletion or a data processing agreement.

Starter includes first click, last click and linear attribution. Growth includes all models plus data-driven attribution. Scale adds marketing mix modeling alongside all attribution models. Compare first click, last click, linear, time decay, position based and data-driven approaches on the multi touch attribution page before choosing a model for a decision.

Advertising platforms can credit the same conversion using different windows, identifiers and attribution rules. DataMarketer compares those claims with connected revenue data so you can examine overlap. Differences also reflect consent choices and missing events. Use roi tracking to review attributed revenue alongside spend before interpreting channel performance.

Ask about changes in CPA, conversion volume, channel revenue or budget pacing across connected data. The analyst returns an explanation with the underlying numbers so you can examine the reasoning. Review the ai data analyst workflow and check important conclusions against source reports before making campaign or budget decisions.

Use marketing mix modeling when you need channel-level budget scenarios alongside journey-based attribution. Scale includes modeling for channel saturation and allocation questions. The usefulness of any scenario depends on the history, quality and coverage of your data. Read about marketing mix modeling software to understand how it supports a budget review.

Monthly subscriptions cost 49 USD for Starter, 149 USD for Growth and 499 USD for Scale. Yearly subscriptions cost 288 USD, 888 USD and 2 988 USD respectively, billed for the year. Compare the limits and monthly equivalents on the marketing analytics platform page, where yearly billing is selected by default.

Yes. Cancel your monthly or yearly subscription at any time to stop the next renewal. Access continues through the end of the paid period. After it ends, paid monitoring and analysis access stops. For an account-specific billing question or data deletion request, email [email protected] with your account email and the question.

You can switch plans with proration for the remaining paid period. Review the adjustment before confirming a change. Enterprise invoicing is included on yearly Scale alongside SSO, custom retention and security review documents. Create your account, then email [email protected] for invoicing. No sales call is required to select your subscription.

Yes. Scale includes 25 sites or client workspaces, unlimited connected ad accounts and 20 seats with roles and permissions. Per-client health scores help you review tracking across accounts without treating every client as one reporting unit. Explore marketing agency reporting tools to see how the workspace supports recurring client reviews.

Scale includes white-label reports and API export for agency and multi-brand reporting. Growth includes scheduled PDF reports and a weekly brief. Choose the reporting format that matches your client workflow and review the underlying data before distribution. The marketing reporting tool page explains how reports support regular performance discussions.

Scale provides roles and permissions so your team can control workspace access. Yearly Scale also includes SSO (SAML), custom retention and security review documents. Confirm that you are authorized to connect each client account. Review marketing data security, then email [email protected] with the documents or access requirements you need to discuss.